Un buen concepto de marca es el punto de partida más importante para cualquier marca. ¿Qué es lo primero que te viene a la mente cuando piensas en Ikea? Tal vez sea azul y amarillo. O el modernismo sueco premontado. O una necesidad inexplicable de remodelar su hogar. Y no te olvides de esas deliciosas albóndigas. Así es como se ve…
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